Smile 2 Promises Fresh Scares with New Trailer
Paramount launches a new viral marketing campaign centered around a rising pop star ahead of the sequel's highly anticipated release.
Smile (2022) made waves with its unique marketing tactics, and Paramount is already drawing attention to the sequel expected later this year by taking over Hollywood.
Billboards and posters have popped up featuring the main character Skye Riley (played by Naomi Scott), an up and coming pop star who will encounter the mysterious and terrifying force of the first film, along with her own Instagram page, skyerileynation.
This week we were gifted with the release of Skye’s single, “Blood on White Satin”, along with a first look at her terrifying story with the drop of the first trailer for Smile 2. According to the plot synopsis, Skye “begins experiencing increasingly terrifying and inexplicable events. Overwhelmed by the escalating horrors and the pressures of fame, Skye is forced to face her dark past to regain control of her life before it spirals out of control.”
The trailer seems to indicate the sequel will feature the same cinematography and notably use of color as its predecessor and of course the same eerie smile from its victims.
In addition to star Naomi Scott, Kyle Gallner (Smile) will be returning to his role alongside Rosemarie DeWitt (The Staircase), Lukas Gage (The White Lotus), Dylan Gelula (Dream Scenario), Raul Castillo (Army of the Dead), and Miles Guitierrez-Riley (The Wilds).
Watch the trailer below:
Smile 2 is set to hit theaters on October 18, 2024.